Logo design for an online pick-up & delivery platform for laundry

Swapwash is an online platform where one can search, compare and place an order for their laundry. They have a target audience of busy families & business professionals, in mainly large cities. Present-day laundromats are missing the connection with the online market, at a time when people want to pay extra for service & convenience. That’s where Swapwash comes in.

Swapwash is an online platform where one can search, compare and place an order for their laundry. They have a target audience of busy families & business Professionals, in mainly large cities. Present-day laundromats are missing the connection with the online market, in a time when people want to pay extra for service & convenience. That’s where Swapwash comes in.

‍

‍

Designing a logo for a new start-up platform

Although from day one Swapwash was a start-up with only two entrepreneurs, they knew exactly which target audience they needed to attract. Therefore the overalldesign identity needs to portray the characteristics of an established brand and convey a reliable, customer-focused and convenient platform

‍

Brand research is essential

In the discovery phase, we started with an extensive questionnaire. Which made it possible to define the scope of the design project and to really get to know thelaundry business. This research proved to be very valuable and resulted in a unique brand positioning of Swapwash.

Translating the brand positioning into something visual

All research and competition analyses are translated into a mood board /stylescape representing Swapwash at its best. The dark blue with a touch of soft red makes for a reliable and young-looking start-up. Thestylescape proved valuable as a visual direction throughout the rest of the design process.

‍

‍